Published: Sunday, 14th March, 2010 4:00pm

Sponsor's rallying call

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A SLOUGH based company has become an official sponsor of the 2010 British Rally Championship.

Dulux Trade held a special ceremony at its headquarters in Wexham Road to officially announce its role title sponsor for the upcoming season of the country's only international rally series, now called the 'Dulux Trade MSA British Rally Championship'.

Communications manager James Green said: "Dulux Trade is renowned as a high performance brand among the world's finest decorating professionals, and we have recently been looking for an innovative way to bring the Dulux Trade brand name and associated messaging to an even broader audience.

"The British Rally Championship fits the bill perfectly, as like Dulux Trade, the championship revolves around performance under pressure, and has a long history of success."

British Rally Championship managing director, Mark Taylor, added: "We are extremely proud to have been chosen by this established, professional brand and look forward to working with Dulux Trade in its association with the MSA British Rally Championship."

The ceremony to mark the two year sponsorship deal took place on Tuesday.