The White Company is coming to Windsor - filling the gap created when Dorothy Perkins left town.

The popular British brand which boasts that it offers 'affordable luxury' ranges of homeware and fashion will open its doors in September, taking up the former Dorothy Perkins unit at the Windsor Yards shopping centre off Peascod Street.

It will be located adjacent to Timberland, Vision Express and Robert Gatwood among other retailers nearby.

The White Company has been operating in High Streets for more than 24 years. This will be the first store in Windsor.

Robert Gramson, centre manager at Windsor Yards, said: “The White Company is excellent news for both Windsor and Windsor Yards. The brand represents both luxury as well as quality products and we are delighted that our scheme has been chosen as a location for the business to continue expanding.

“The store has great appeal and perfectly complements our already strong line-up of big-name brands and independent retailers – I’ve no doubt many people will be thrilled by this news."

Sarah King, Director of Property at The White Company, said: “We are delighted to be opening a store in Windsor, providing both new and existing customers with luxury products at competitive prices.

"As a premier shopping and tourist destination catering to a wealth of domestic and international shoppers Windsor was an obvious choice for a new standalone store for The White Company.”