A funeral director has launched a new TV advert.

E Sargeant & Son Funeral Directors have launched their new TV advert with "loveable" characters Maureen & Brenda.

The two lifelong best friends are the focus of the new TV advert, which brings E Sargeant & Son Funeral Directors of Slough, Windsor, & Maidenhead to the small screen for Sky TV and Virgin Media audiences this month. 

Played by actresses, the pair are seen attending various funerals of their friends and making wry comments from the back of a church about the choices and details of their friends’ funerals, and how they might have benefited from having a funeral plan.  

The campaign is for Choice Funeral Plans provided by Alternative Planning Company (APCL). 

E Sargeant & Son Funeral Directors is a trading name of Funeral Partners Ltd which is an appointed representative. 

Funeral Manager Abbie Reeve from E Sargeant & Son explained: “The aim of the advert is to raise awareness of our Choice Funeral Plans in the local communities we serve.

“The team and I are very excited to have our funeral home name appearing on TV and be part of this campaign. The adverts have turned out better than we hoped."

The firm has chosen to use humour in the advert after market research suggested audiences were tired of funeral adverts being unnecessarily sombre or irrelevant.  

The advert can be watched here.