Update: Missing man Haocan has been found 'safe and well'.
Emergency services attended an incident at Maidenhead bridge.
At 11:30am police, ambulances and fire crews were spotted next to the Thames Riviera Hotel on the Bath Road.
It is understood the search is in connection to missing man Haocan, aged 74, who was last seen around 8.30am today (November 4) near the river by Guards Club Road.
READ MORE: Missing man from Maidenhead: Have you seen Haocan?
Images show Search and Rescue are also on the scene.
No road closures are currently in place and traffic is flowing normally.
South Central Ambulance Service and Royal Berkshire Fire and Rescue Service have all been contacted for comment.
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