An established discount store within the Queensmere Observatory Shopping Centre has expanded.

On Thursday, November 30, Choice Discount opened an additional large-format store in Queensmere Observatory Shopping centre, a short distance from their existing unit.

The new store sells homeware, sofas, and adults clothing at up to 80 per cent off the original retail price. The existing store will continue to trade with a focus on childrenswear.

Established in 1966, Choice is the original discount outlet. Having started from humble beginnings, their portfolio now expands to over 20 locations across London and the South East of England.

Chris Shaw, Centre Manager, said: “I am delighted that Choice is another retailer with the confidence in the performance of their current store prepared to invest even further in Queensmere Observatory and in Slough”.

Will Noy, Asset Manager, added: “It is great to see Choice expand their retail offer in Slough and invest in an additional shop in Queensmere.

"This is one of several retailers committing to a new store in Queensmere Observatory over the coming months."