A new shop has been announced for the former Joules unit within Windsor Royal Station's retail space.

Build-A-Bear has confirmed it will be moving into the unit later this year, with the branding for the much-loved toy shop having already gone up.

The company, first founded in America in 1997, boasts a personalised stuffed animal-making experience for children to choose their perfect toy, stuff it and pick an outfit.

Previously job adverts for Build-A-Bear have teased the opening, with the company on the hunt for a store manager and sales assistant.

One of the job adverts read: "We have an exciting opportunity for an experienced Store Manager to join our fun and vibrant team in our new Windsor Store.

"Build-A-Bear Workshop, Inc. is the leading and only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience."

A sign on the door of the new shop reads: "New adventures coming soon. Opening spring 2024."

Windsor Royal Station has confirmed the "exciting news" urging shoppers to keep an eye on their social media channels for updates.