Build A Bear Workshop has launched its new Windsor store with a ribbon cutting.

The major toy brand opened on Monday, March 25, within the Windsor Royal Station.

The new Workshop offers the signature Build-A-Bear Make-Your-Own experience, including the iconic heart ceremony, with an assortment of furry friends, accessories, and products that appeal to kids, teens and adults alike.

"We are pleased to be opening this new location and bringing the fun of Build-A-Bear Workshop to this well-visited location," said Roger Parry, Senior Managing Director of Build-A-Bear UK.

"For the past 25-plus years, the Build-A-Bear experience has been adding a little more heart to life and helping create special memories for our guests, and we are excited to see it come to life at our new Windsor location.

"Guests can expect to experience a Build-A-Bear Workshop that has a bit of royal flavour being so near to Windsor Castle."

As part of the grand opening celebration, Build-A-Bear is reigniting its partnership with Little Troopers, a charity that supports military children who have a parent serving in the British Armed Forces.

Build-A-Bear Foundation has been a partner of Little Troopers since 2020, donating teddy bears to support children experiencing periods of separation from a serving parent.

In celebration of Armed Forces Day in June, Build-A-Bear is looking forward to working with Little Troopers to host store visits for military children in and around Windsor.